We’ve all heard the expression, ‘a picture is worth a thousand words.’ Well, one minute is worth about 1.8 million words. That alone is a compelling reason to invest in video marketing. And, there are more supporting facts. People retain more information for longer periods of time when it’s presented with a visual aid.
Consumers overwhelmingly prefer to watch a video about a product or service than to read about it. And companies using videos in their marketing have significantly higher engagement and conversion rates. The majority of companies are using video in their marketing strategies, but not everyone is doing it effectively. If you have a marketing background and a detailed understanding of video, you could enjoy a fun and profitable VBO career as a video marketer!
Video marketing is exactly what it sounds like: using video to promote or market your brand and it’s products, services, or other offerings on digital channels. It is a subset of digital marketing that often coincides with social media marketing.
Marketers employ video for several reasons that include promoting the brand, educating prospective and current customers, and interacting with them. Video tends to be a popular medium among marketers because of its variety. There’s a wide range of video content types, for example, how-to videos, webinars, testimonials, explainer videos, tutorials, product demos, interviews, vlogs, and more.
To be a Video Marketer VBO, it’s best to have a marketing background with a specialized knowledge base when it comes to social media, and of course video. You don’t necessarily need to understand the mechanics of producing video content. An effective video marketer just needs to know what makes a compelling video and how to promote it.
Here are just a few reasons you should consider becoming a Video Marketer VBO:
Here is an example of a VBO Niche for a Video Marketer to learn more about creating your VBO Niche - CLICK HERE!
In the other tabs featuring Blogs and Courses, we provide some great resources to help you get up and running as a Video Marketer. If you have questions about becoming a Video Marketer VBO, feel free to head over to our Groups and ask there!
Our research shows the hourly rate charged by Video Marketer VBOs ranges from $50.00 to $150.00. However, the majority seemed to land in the $70.00 to $100.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.
Wistia is a video hosting company that helps businesses with their video marketing campaigns. Their blog covers a range of topics including sales, marketing, production, and more. They post informative articles that help you navigate the entire video marketing process from planning through production to promotion.
Story curation platform Flipboard has an entire section of its blog dedicated to video marketing. You'll find a collection of helpful posts from a variety of reliable sources on the subjects of web design, social media, marketing, B2B, technology, and more.
Tubular Labs recently navigated to a new site, but they're still delivering the same valuable video marketing insights that they're known for. Visit their blog for the latest information on content strategy, branding, monetization, and audience development, among other things.
Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales with virtually all lessons available for as low as $10.00.
Skillshare is an online learning community with classes in that are often helpful for VBOs focused on design, business, tech, and more.
Lynda has been around a long time and might just be one of the granddaddies of online training. Pretty much all courses are well-vetted and professionally done. While their courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge, which is a great deal.
While the name implies that Copywriters just write, that couldn't be further from the truth. Copywriters do everything from research on current marketing trends, understanding client psychology, to finding quality stock images that complement their writing, and more. Unlike other writers such as novelists and journalists, Copywriters typically create copy for clients to promote their business.
Here are just a few reasons you should consider becoming a Copywriter:
Here is an example of a VBO Niche for a copywriter
High-Converting Copywriter For Manufacturers of Medical Equipment
In the other tabs featuring Blogs and Courses, we provide some great resources to help you get up and running as a Copywriter. If you have questions about becoming a Copywriter VBO, feel free to head over to our Groups and ask there!
As a copywriter, the research we did showed a range for the hourly rate from $45.00 to $105.00 per hour. The majority seemed to fall within the $55.00 - $85.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.
Direct Creative's blog is designed to help copywriters be the best they can. It offers a ton of great information on copywriting, including tips and help articles.
Success Works's blog provides powerful information on SEO-rich copywriting. It's easy to understand and great for beginners.
Doris & Bertie
Doris & Bertie's blog is a humorous take on copywriting for everyone. It's easy to follow and offers excellent writing tips.
Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales where with virtually all lessons as low as $10.00.
Skillshare is an online learning community with classes in that are often helpful for VBOs focused design, business, tech, and more.